Nigeria’s largest brewing company, Nigerian Breweries Plc (NB), has been disclosed as
one of the sponsors for the 2023 Big Brother Titans show.
The announcement was made at the official press briefing conference which took place
on Thursday, 15th December 2022 in Lagos Nigeria.
The show’s producers, Multichoice,
announced Nigerian Breweries as a category sponsor for the Lager and Stout categories.
The FMCG portfolio has, over the years, expressed ways that its brands are committed
to refreshing Nigerians and inspiring values like confidence and self-expression.
of products are esteemed to be the perfect companion during special moments like
spending quality time with loved ones, hanging out with friends, or catching up with one’s
This is why Nigerian Breweries brands Desperados, Legend will be
leading the Lager and Stout category sponsorship of the show in the coming year.
Speaking about the sponsorship, Wasiu Abiola, Cluster Media Lead – West Africa,
Nigeria Breweries Plc, said. “Africans are celebrated all over the world for our beautiful
cultures and lively spirit.
Africans are bold, confident, talented and enjoy spending
quality time with friends and family. As an organisation we strongly believe that the 2023
BB Titans show presents an opportunity for the world to witness the blend of two great
countries, foster interactive conversations and boost both economies.
This is why Nigerian Breweries is glad to keep contestants and viewers refreshed as the show runs in
the upcoming months.”
Present at the press briefing were representatives of NB’s senior executives and brand
ambassadors, executives from Multichoice, ex-BBNaija housemates – Chizzy, Adekunle,
Dotun and Giddyfia as well as the media and a few fans of the show.